In 2017, the Pike family moved to Three Lakes to take over Pine Isle, a beloved local institution. For generations, the Pikes had vacationed and visited family friends in the area, so the transition felt natural. After seven years of maintaining Pine Isle's traditions, they passed it to new ownership but remained eager to contribute to the Three Lakes community. Recognizing a need for a quick and easy dining option for both tourists and residents, they found their opportunity in the old Dairy Queen building, which had been vacant for over a decade. This summer, they proudly introduce The Hollow Tree, a pizza and ice cream shop that also provides kitchen space for catering all your special events.
Nestled in the heart of Three Lakes, Wisconsin, The Hollow Tree offers a warm welcome to all. The fully remodeled space hosts three distinct businesses:
Pi Pizza Company: The Pikes knew their unique Roma style pizza had a strong following, so they brought it with them to The Hollow Tree and PI Pizza Company was born. "We took our inspiration from homemade pizza at Grandma's kitchen table. After taking elements from other types of pizza including Detroit and Roma-style pizza, we came up with our signature crust featuring simple ingredients that come together to make something magical,” said Josh Pike. At PI Pizza, their carry-out pizza counter makes dinner a snap. With convenient online ordering, you can be sure your pizza will be hot and ready when you need it. Par-baked and take & bake pizzas are also available. Order via the Toast app or their website find them on socials at @pipizzaco_3lakes
Endless Summer Frozen Treats: Create your perfect dessert by combining one of their soft-serve or frozen yogurt flavors with an enticing buffet of toppings. Whether you prefer soft serve ice cream, frozen yogurt or non-dairy dole whips, Endless Summer has the perfect frozen treat, topped just how you want it. They also feature a cooler full of drinks and mini donuts on the weekends! Find them on the socials at @endlesssummer_3lakes
Hollow Tree Hospitality: Specializing in catering for events big and small, they help bring your vision to life. Hollow Tree Hospitality's catering service offers a diverse culinary perspective. From Prime Rib dinners to Pig Roasts, their offerings are limited only by the client's imagination. This summer, they feature upscale barbecue, fish fries, taco nights, and homestyle picnics, often using local ingredients to ensure fresh and flavorful dishes. They also offer bulk selections for pickup, including house-smoked pork butts and slow-roasted Italian beef. Visit them online at @hollowtree_events_3lakes
The Pikes' decision to refurbish a building in downtown Three Lakes was driven by both nostalgia and community spirit. The old Dairy Queen held cherished memories of Dilly Bars and hot dogs, shared by many seasonal visitors and locals. When the property came on the market, they saw its potential and knew it could be a great opportunity. Despite the extensive renovation required—leaking roof, outdated plumbing, electrical and HVAC systems, water damage, and a compromised foundation—they collaborated with local contractors and invested their own efforts to transform the space. The result is a revitalized venue that brings new energy to the heart of downtown. The Pikes have ambitious plans for continued improvement of property, including an outdoor patio area designed to become a hub for special events.
The Pike family is excited to continue their journey in Three Lakes, bringing new life to a once-empty building and offering delicious food and community-focused services. They look forward to welcoming everyone to The Tree.